Mass Observation Project, 1981-2009
Title
Mass Observation Project, 1981-2009
Description
The Mass Observation Project was a rebirth of the 1937 Mass Observation project. Launched by the University of Sussex in 1981, the collection consists of questionnaires sent out by the Mass Observation project and features the thousands of responses on topics related to politics, social issues, and popular events.
Responses are available from 1981-1999, with the 2000s planned to be released in 2022.
Creator
Mass Observation Project
, University of Sussex
, Adam Matthew Digital (Firm)
, University of Sussex
, Adam Matthew Digital (Firm)
Collection
Microdata
Terms of Use
Restricted to University of Toronto students, staff and faculty
License
Restricted
Data Collector
Mass Observation Project
Collection Date
1981 to 2009
Distributor
Mass Observation Project
Geographic Keywords
Great Britain/United Kingdom
Continent
Europe
Mode of Data Collection
Questionnaires were mailed out by the project to respondents (known as "observers") who mailed back their written or typed responses.
Notes
Qualitative data
Keywords
Culture and leisure
Political Science
Public opinion polls
Social issues
Citation
Mass Observation Project
, University of Sussex
, Adam Matthew Digital (Firm), “Mass Observation Project, 1981-2009,” MDL Data, accessed January 23, 2026, https://mdl-data.library.utoronto.ca/items/show/45.