Mass Observation Online
Title
Mass Observation Online
Description
Mass Observation Online makes available original manuscript and typescript papers created and collected by the Mass Observation organisation, as well as printed publications, photographs and interactive features. A pioneering social research organisation, Mass Observation was founded in 1937 by anthropologist Tom Harrisson, film-maker Humphrey Jennings and poet Charles Madge. Their aim was to create an 'anthropology of ourselves', and by recruiting a team of observers and a panel of volunteer writers they studied the everyday lives of ordinary people in Britain. This resource covers the original Mass Observation project, the bulk of which was carried out from 1937 until the mid-1950s, offering an unparalleled insight into everyday life in Britain during these transformative years.
Creator
Mass Observation
, University of Sussex
, Adam Matthew Digital
, University of Sussex
, Adam Matthew Digital
Links
Collection
Microdata
Terms of Use
Restricted to University of Toronto students, staff and faculty.
License
Restricted
Data Collector
Mass Observation, University of Sussex
Collection Date
1939 to 1955
Distributor
Adam Matthew Digital
Geographic Keywords
Great Britain/United Kingdom
Continent
Europe
Mode of Data Collection
Questionnaires were mailed out by the project to respondents (known as "observers") who mailed back their written or typed responses.
Notes
Qualitative data
Keywords
Culture and leisure
Political Science
Public opinion polls
Social issues
Citation
Mass Observation
, University of Sussex
, Adam Matthew Digital, “Mass Observation Online,” MDL Data, accessed January 22, 2026, https://mdl-data.library.utoronto.ca/items/show/42.
