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    <description>These fields are in addition to Dublin Core fields to describe MDL's data collections, including microdata, statistical data, and GIS data.</description>
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        <name>Collection</name>
        <description>Which type of resource this is</description>
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            <text>Microdata</text>
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        <name>Terms of Use</name>
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            <text>Restricted to University of Toronto students, staff and faculty.</text>
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        <name>Data Collector</name>
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            <text>Mass Observation, University of Sussex</text>
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        <name>Collection Date</name>
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            <text>1939 to 1955</text>
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        <name>Distributor</name>
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            <text>Adam Matthew Digital</text>
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        <name>Geographic Keywords</name>
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            <text>Great Britain/United Kingdom</text>
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        <name>Continent</name>
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            <text>Questionnaires were mailed out by the project to respondents (known as "observers") who mailed back their written or typed responses. </text>
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        <name>Notes</name>
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            <text>Qualitative data </text>
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            <text>Culture and leisure</text>
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            <text>Political Science</text>
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            <text>Public opinion polls</text>
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            <text>Social issues</text>
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            <text>&lt;a href="https://librarysearch.library.utoronto.ca/discovery/fulldisplay?docid=alma991106580321006196&amp;amp;context=L&amp;amp;vid=01UTORONTO_INST:UTORONTO&amp;amp;lang=en&amp;amp;search_scope=UTL_AND_CI&amp;amp;adaptor=Local%20Search%20Engine&amp;amp;tab=Everything&amp;amp;query=any,contains,mass%20observation&amp;amp;offset=0"&gt;MassObservationOnline&lt;/a&gt;</text>
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      <name>Dublin Core</name>
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          <name>Title</name>
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              <text>Mass Observation Online</text>
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              <text>Mass Observation&#13;
, University of Sussex&#13;
, Adam Matthew Digital</text>
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          <name>Description</name>
          <description>An account of the resource</description>
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              <text>Mass Observation Online makes available original manuscript and typescript papers created and collected by the Mass Observation organisation, as well as printed publications, photographs and interactive features. A pioneering social research organisation, Mass Observation was founded in 1937 by anthropologist Tom Harrisson, film-maker Humphrey Jennings and poet Charles Madge. Their aim was to create an 'anthropology of ourselves', and by recruiting a team of observers and a panel of volunteer writers they studied the everyday lives of ordinary people in Britain. This resource covers the original Mass Observation project, the bulk of which was carried out from 1937 until the mid-1950s, offering an unparalleled insight into everyday life in Britain during these transformative years.</text>
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